You will need to go in and optimise your legacy campaigns to take advantage of the new mobile, location and time features available. To help you make the most of the campaigns, we’ve enlisted the help of digital marketing agency Bravr, who have put together a checklist of key areas you should consider, along with new best practices for Google AdWords Enhanced Campaigns.
- Understand your user context
You probably already know that search engine marketing is very powerful as it helps you to be found by people who are searching for the keywords relevant to your business. However, depending ontime, locationand device two completely different users may be searching for two completely different things even with the same keyword. For example, if Person A is at home at lunchtime and searches for ‘Pizza’, it means he is looking for a restaurant that delivers, with special lunchtime